As online shopping becomes more popular, with people ordering almost everything online, starting from clothes to shoes, utensils, furnishing goods, and even groceries, e-commerce website owners are looking for new ways to stand out from their competition.
This can be done by incorporating video into your website interface. These days you can easily create professional-looking videos with influential online video editors available. But before going into depth, it is essential to understand in detail what Video SEO is.
Video SEO- The Revolutionising Concept
Video SEO is a relatively new concept, but it can be highly beneficial in helping e-commerce websites attract more visitors and boost sales.
It is the process of optimising videos to enhance the rankings in the search engines, which can be done by including relevant keywords in the title and using suitable hashtags for your videos and description. In addition, video transcripts can be made available to help search engines index the content.
By using video SEO for E-Commerce websites, businesses ensure that their products are likely to be visible to their prospective clients. This guide will inform you of the benefits of Video SEO for E-Commerce websites. So let’s dive in!
Benefits of Video SEO for E-Commerce Websites
There are several benefits of video SEO for e-commerce websites. Here is a detailed list of them:
- Video draws traffic to the website– Online video advertising can be a great way to increase traffic. Video is an engaging and visually stimulating medium that captures attention and drives clicks. Research shows that online videos account for 74% of online traffic.
In addition, video is shareable, meaning it has the potential to reach a wider audience through social media and email. This powerful tool delivers content that is easy to memorise for the audiences, which increases the probability of generating more leads and boosting conversions. With the help of online video editor available for free or at a reasonable price, videos are easy to create and edit today. You can use many business templates in the videos with transitions and can also add sound effects for making more amazing videos.
Moreover, drafting dynamic video content for your viewers can be a great way to raise brand awareness and drive website traffic for E-Commerce businesses.
- Video automatically creates backlinks– Video is an engaging and visually-appealing form of content that people are often interested in sharing. When you embed or include video on your website, you increase the possibility that other websites will link to your content.
The power of video can’t be understated. It helps to build trust and credibility with your audience, as well. When people see that you have featured your website with a high-quality video for your products, they are more likely to trust your website and stick to it. Furthermore, video content can be an excellent way to create quality backlinks.
- Videos can help you stand out from the competition– If you are in a competitive industry and want to stand out from the crowd, videos are an excellent way that helps you do so. They can be used as marketing material or even just supplemental content for your website.
If you are not using video as part of your marketing strategy, you are missing out on a powerful technique that can help you reach a wider audience and grow your business incredibly. You can do this with the help of online video editor at almost no cost.
- Video SEO can improve your website SEO– Video SEO has become an increasingly popular tool for E-Commerce website owners and many online marketers. By using video SEO tools, website owners can improve their website’s rank in search engine results pages and improve the visibility of their website.
Video SEO tools help website owners create videos optimised for specific keywords. You can try making your videos more eye-catchy by applying attractive thumbnails. Try putting a Metadata, meaning a short description of your products which uplifts your products, and website, further leading to increased sales.
- Videos help improve your conversions– Videos are becoming an increasingly popular tool, showing up on everything from Facebook or other social media platforms to marketing emails. Studies have found that including a video on a landing page can increase your business conversions by 80%.
Videos especially prove to be valid for complex products or services, as they can provide potential customers with a detailed overview of what you are offering. They are also great for building trust and rapport for your business and its products.
Moreover, it is essential for every business to enhance its credibility to increase its prospects. You might have noticed that all modern buyers or customers nowadays buy a product after watching a detailed video and understanding the functionality of the product/service your company is offering. Building trust through promoting videos is essential to reaching potential customers.
- Videos increase watch time– Another benefit of video SEO is that it can help to improve customer engagement. Online shoppers love to shop and will be more inclined to buy from your website if they can find the product right away.
So, if you have an engaging and informative video on your website, you can hold shoppers’ attention long enough to convince them to purchase the product. You can increase your website’s conversion rate by making it easier for users to spend time on the site.
- Videos Increase Brand Awareness– In today’s digital era, a robust online presence is one of the most critical things for a business. If you want to convey your message to your target audience, videos are a great way of doing so by spreading them across various social media and other platforms.
Videos are also more likely to be shared than other types of content, which means they have the potential to reach millions of people globally. Your viewers are more likely to remember a message they see in a video than one they read in an article or hear in a radio ad.
Therefore, investing in video production is entirely worth it and can be a great way to increase brand awareness and reach new prospects.
- Videos are Cost-Effective– Videos are easy to consume and an affordable way to reach your viewers. Thanks to the internet, videos can be customised as per your products and the audience’s needs.
Videos are versatile; they can be used for product demos, testimonials, and explainer videos. So if you are looking for a cost-effective way to reach more people at a time and deliver your message, consider using videos for your business, specifically for your e-commerce website, to witness astounding results.
What do you think? If you have not been using videos in your e-commerce website so far, now is the time to start. Just wait and see how your business transforms completely.