One of the best tools of marketing is using videos on your platform. But not many eCommerce platforms know the potential of this practice. It has the power to engage your audience to your business or services in an engaging way like no other.
Today, many eCommerce platforms are leveraging the benefit of this tool. It also aids in getting people to visit your website and connect with your community. Numerous forms of marketing videos are there, and you may utilise them to make an impression. The type of video differs according to the business, the page, and your stage in the sales cycle. There are tools to help you with the editing if you aren’t an expert on it. Even few online video editor website’s are way much more interesting when it comes to editing, fast.
So why does an eCommerce company require a video marketing plan?
Here are a few answers to it:
- Viewers become consumers when they see a video.
Video marketing has the great potential to increase your conversion rate from visitor to customer. If the eCommerce marketing plan uses the video content format, visitors will purchase the product. So, promoting your products through video can help you increase sales.
- You and your viewers will have more trust if you use video.
People trust what they see rather than what they hear or read. Hence, video is one of the best ways to communicate with your visitors on the website. It allows you to express the product and business in a better way. It also shows that you believe in your business and products and entrust your customers.
- Video is in high demand among mobile users.
Today, many people have smartphones in their hands. And it’s a fact that they spend most of their leisure time on it. So, which would you choose to do if you had to choose between reading text and watching a video on the smartphone? The answer appears self-evident, and you’ve probably assumed that your target audience favors video as well. And with the help of video makers, people are creating more and more video content every day.
- The best material on social media is video.
Videos outperform practically all other content categories on social media, from advertisements to instructional, and attract more engagement. As a result, make sure your video catches people’s attention. For this, you can use an excellent video maker available on the internet.
At this point, it is evident that having a good video marketing plan in place is critical to eCommerce success. You need to find out now what kind of videos to make. Let’s look at the best six types of videos that will help you sell more on your eCommerce platform.
1) Close-up of the product
Customers want to see product videos that make them feel like they’re holding it in their hands. Product close-up videos zoom in on your product to show off specific features that viewers might not see in photographs to demonstrate a function requiring close inspection or showing off your product from various angles. Close-up videos of products leave nothing to the imagination. It would be best to capture as much information as possible so that clients know exactly what they’re getting.
2) Overview of the product
A product introduction video delves further into your product’s characteristics and benefits. A speaker usually shows how the product performs and why your viewers should consider purchasing it in this type of video. This can also assist in generating interest in your product, especially in the run-up to a launch date.
3) Testimonials on video
It’s crucial to retain social proof in your eCommerce marketing plan because it’s one of the most influential and convincing motivators for customers to buy your product. With the help of a good video maker, you can make compelling testimonial videos that build the trust of your audience. The experience of other customers builds trust in the visitors regarding your product.
4) Instructions for using the product
While a product overview outlines a product’s characteristics and benefits in general terms, a product instructional video displays how a client may use the product to execute specific activities using step-by-step instructions.
These videos are crucial for sceptics afraid of being let down by large marketing claims. Demonstrating how to attain a specific objective with your product is a great technique to persuade customers to purchase it.
5) Founder and CEO’s Message
Many companies do not employ a video message from the CEO’s founder, but it may be an effective instrument to include in your eCommerce media marketing plan when done correctly. One of the best methods to personalise a brand and build a strong relationship with the audience and customers is to include your company owner in a video. According to a study conducted by Ace Metrix, advertising featuring CEOs fared better on average than ads without one.
The CEO video can be used in various ways to convey a message. You could make any of the other videos on this list with your CEO as the star instead of an actor or other employee.
6) Explanation video
Explainer videos are a popular and extensively utilised method of quickly explaining a product. They frequently convey a tale of a customer’s journey from dealing with issues to discovering your development as a solution and achieving exceptional success with it. The attributes in video maker can help you with animations and other features to make your video interesting to watch. Explainer videos with animation are pretty popular among young people. They usually last between 30 seconds to a minute. These films don’t show off all of your product’s features, but they do touch on the emotional grounds of why your consumer wants a product like yours and the benefits of owning it.
To conclude, videos are the most effective way to connect and engage website visitors, describe product attributes, enlighten customers on using the products, and communicate your brand story. Marketing videos are very beneficial if you want to increase your sales. There will also be a rise in engagement, sales, and brand loyalty for years to come if you learn about your audience and use strategic and diversified video content on your eCommerce website. Take your marketing tactics to the next level with video marketing now!