8 Essential E-Commerce Branding Strategies You Must Know

Marketing and branding are the cornerstones of every successful business. This involves finding ways to get your product or service in front of consumers. A robust branding strategy can do wonders for your e-commerce business.

There are numerous things to think about when you first enter the digital world of ecommerce. You should ensure that your website is easy to use and to navigate, has a clean layout, and offers all the required information your customers need to make purchases confidently. Above all, a highly important aspect of your e-commerce store is branding, that is, how your company presents itself in person and digitally. 

Here are 8 essential branding strategies that e-commerce brands can follow:

  • Know Your Business (And Your Customers!)

When you first start brainstorming ideas on how to brand your ecommerce store, you need to know what kind of company you are. What is it about the business that inspires you and touches your customers? For example, pick the most unique aspect of your business – it can be a product or service – and develop the brand around that feature.

 Connect with your existing and potential customers via different platforms. The easiest and most effective way to do this is through online videos. Making and sharing videos about your brand offerings draw your viewers in. Make sure your personality and quirks come through in all of your branding endeavors. The more familiar you are with who exactly is going to use your website and whether they will be comfortable shopping with you will help create appropriate experiences.

  • Undertake Email Marketing

It’s no surprise that many consumers start their online shopping with a quick Google search, and then they explore social media to find out more about the company. Email marketing is a great way to communicate with your customers better by sending relevant offers and inspirational content. Getting customers hooked on your content will ultimately convert them into repeat customers.

 Even if you think your products speak for themselves, an email can do so much more than just drive sales. Some of the best e-commerce brands use email marketing as an opportunity for value-added content, such as fun facts about products being sold, interesting statistics and trends from the e-commerce field, or even informational how-to’s. 

Emails are an important part of building and maintaining good relations with your customers. Be sure to personalize the customer experience, rather than just sending them an automatic email blast at the end of the month. 

  • Personalize Your Website

The look of your website is crucial to the success of the business. The web design must look aesthetically pleasing, ensure ease of navigation and overall inspire trust in your brand.  People are wary of doing business with a company they cannot trust. To build trust with potential customers as well as keep current ones happy, your e-commerce website must be professional in appearance and offer good value (i.e. must be easy for shoppers to use).

 It may also be necessary to invest in SEO services if your budget can handle it. When it comes to design, you can be creative with graphics, colors, and illustrations in order to stand out from the competition. You can also show off your business personality through visuals or even fun elements like videos. 

As you are designing the look of your e-commerce website, consider what kind of mood you want to set. Modern and chic? Elegant and vintage? Whimsical and fun? Think about how you want customers to feel when they visit your site. The last thing you want is for a client to get lost on the website or get overwhelmed by too many options. This will make them more likely to leave your site without making a purchase.

  • Create Product Videos

Videos are an excellent way to get people interested in what you sell. More and more consumers are viewing videos online, so offering some video content that they can experience and relate to establishes your brand’s connection with them.

You don’t need a fancy studio, all it takes is a decent camera and a good online video editor for you to start the process of video making online. This is a great way to showcase your products on social media. Whether it’s creating an actual video of your product being made, or just talking about its features, showing people what goes into making your product can be a great way to make them curious (and therefore more likely to buy).

  • Indulge in Influencer Marketing

One of the best ways to create an e-commerce brand is by connecting with influencers in your industry and creating a partnership. You can do this by joining a group of like-minded brands or starting up an industry association to represent member interests. 

By joining forces, you have the chance to show off your brand while also giving customers a reason to trust your business and buy from you. It is important to find influencers who are in your target market and who have an authentic connection with your product. This can help you reach a more diverse audience that you might not be able to reach on your own.

The better your influencer marketing strategy, the more likely you are to get increased visibility and sales in addition to favorable reviews. Influencer marketing works best for e-commerce businesses due to the fact that it can target a wider audience. Since the influencers are likely to be from the same or related field, you are assured of a relevant target audience. You can also share your influencers’ content on social media and use their reach to help you increase sales. 

  • Use Social media

Social media marketing has become quite the norm in recent years. It affords visibility for your products and services. It also enables you to connect with your clients for different purposes including customer feedback or service and complaint resolution. Twitter, Facebook, Linkedin, Pinterest, Instagram – choose the social media platform that works best for your business model and get going with it. Over time, you’ll have to learn how to manage your time for multiple social media accounts, and the best way of doing that is to build a community. 

It’s important that you start staying on top of your social media presence from the get-go. Consistency and regularity are key to having a strong social media presence. The best way is to post regularly and make sure each post offers something valuable for followers. The more value people see in your business through social media, the more trust they will have in you and become customers.

  • Provide Customer support 

It is essential that you have a customer support mechanism in place to keep your customers happy. Depending on your needs and level of volume, you need to decide on the right plan for communication. If you need only a few interactions, then a prepaid call or email call may be sufficient.

 If you expect more frequent interactions, then a live chat could be suitable. Using live chat enables people to ask questions and get answers through video as well as text messaging. This is an inexpensive way to engage with your customers without having to phone them up or deal with websites that mainly offer faqs or simple content articles.

  • Undertake Branded packaging

It may seem like a small thing, but branded packaging makes a big impact on how consumers view your brand. As such, it is very important to stick with your branding and make sure every aspect of your product is represented on the packaging. Make sure as you are setting up your packaging for the first time that you have included everything that you would expect. Your customers will be more likely to buy from brands they trust and can identify with, so investing time and money into creating these types of products should not be overlooked.

Branded packaging gives your customers something to associate with your brand. This makes them feel more connected too and will greatly increase the likelihood of them buying from you over competitors. 

Conclusion

E-commerce website development has come a long way since its early stages in the 70s and even though it’s now one of the most important business tools, it still doesn’t have a universal definition or set of rules. Since the landscape is changing daily, you could benefit from learning about ecommerce marketing every once in a while. Find out what your customers want and need, and improve on your digital strategy to accommodate the customer’s challenges. 

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